Jovani Hernandez Having ended 2021 with four collaborative colorways courtesy of Amsterdam’s Patta, the Nike Air Max 1 continues to set up its 35th anniversary with a multi-color ensemble by Boston’s Concepts seemingly inspired by the city’s rock music legacy.
Unlike the “Horus” drop it co-created with Kyrie Irving and his sister Asia in May 2021, the upcoming sneakers forgo any Egyptian inspiration for an unapologetically American arrangement. A light blue denim sets the stage for rich purple and green panels donning white paisley patterns; cow print dyed onto bovine fur; flower-covered profile swooshes; and other eye-catching detailing ostensibly transplanted from the garb rock bands – including Aerosmith, Boston and Pixies – wore throughout the 1970s and ’80s while touring “Beantown.” The New England-based boutique stamps its name in varying styles at the tongue and spine, but also on the guitar pick hangtag included with the Air Max; reworked sneaker boxes follow suit. Much of the shoes’ sole unit is left to enjoy a subtle color palette, which further allows the upper to revel in the spotlight. And while the Tarek Hassan-led imprint has yet to disclose any information about the Air Max 1‘s inspiration, the “/★☾” etched onto the toe box surely doubles as a clue.
Enjoy an early set of images of the pair here below, and anticipate firm Nike SNKRS release details as spring inches closer.
For more from the NIKE, Inc. family, check out the Air Jordan 5 “Racer Blue” retro set to launch on February 12th.
Images: @kangofmemphis
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