Despite Massive Summer SuccessJAYSON TATUM IS ONLY GETTING STARTEDWith The Jordan Tatum 3

NBA championship, Olympic Gold, AND a new shoe? The St. Louis-bred former Duke standout is on an unprecedented run of good fortune through the Summer and Fall, and it only continues this October with the official debut of the Jordan Tatum 3 signature shoe. Jordan Brand is elevating the game by partnering with none other than sneaker boutique CNCPTS to kicks things off, delivering a smashing debut drop of a sig shoe that we haven’t had in quite a while.
 
The Tatum 3, which continues to be the lightest performance basketball shoe in the Jordan Basketball Line, boasts the super-responsive Cushlon 3.0 foam and a Zoom Air unit at the forefoot for pinnacle performance standards. The newly redesigned upper is a result of extensive testing in the Nike Sports Research Lab as it layers materials where it matters most.
 
The new shoe is also a canvas for Jayson to display his commitment to his family. “Deuce” is featuring inside the tongue opposite his JT logo, whilst his jersey number 0 is featured on the heel adjacent to special messaging that corresponds to each unique colorway.
 
Without further ado, here’s a full preview of the upcoming Jordan Tatum 3 signature shoe; it officially commences on October 5th via a CNCPTS exclusive release.
 

The Jordan Tatum 3 journey begins with the helps of Boston’s CNCPTS boutique. On October 5th, Jordan will release an incredible two-pair package featuring the Jordan Tatum 3 and Air Jordan 1 Low OG. This “Welcome To The Garden” Pack will retail for $300 and will be available exclusively at CNCPTS. The design features lush floral patterns as a nod to the Boston Celtics’ home court as well as a signal of continuing growth in all areas of his life.

Following the release of the CNCPTS-exclusive Jordan Tatum “Welcome To The Garden” Pack, Jordan Brand will launch an alternate colorway of the Jordan Tatum 3 “Welcome To The Garden”. It offers a different color profile as the CNCPTS-exclusive pair and will be available in full family sizes on October 10th, 2024. Expect a launch on Jordan.com and select retailers.

Later in the release cycle of the Jordan Tatum 3 is the “Zero Days Off” colorway — a nod to Tatum’s relentless devotion to putting work. It’s this tireless pursuit that has allowed him to win his first NBA Championship while also earning an Olympic Gold Medal at the Paris Games.

Continuing the theme of gardens is the Jordan Tatum 3 “Zen”. This colorway is anchored a neutral base grey color, reflecting to calm and chilled-out nature of the colorway concept as well as Tatum’s off-court demeanor as a whole.

The final colorway revealed as part of this introductory announcement is the “Sidewalk Chalk” colorway. The pastel shades represent the colors of chalk used by Tatum’s son Deuce, who often spends time drawing on sidewalk pavements.