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SNIPES is rolling out a cleaner, more connected way to stay dialed into the hottest releases. The retailer has launched SNIPES Reserve, a loyalty program built around practical benefits like real cashback, first dibs to reserve the hottest sneaker releases, and access to exclusive events.
SNIPES has always invested in streetwear culture and the communities that move it forward. SNIPES Reserve is an extension to that commitment, a straightforward program built on real value. The structure may feel familiar to anyone who tracks the weekly release cycle, but the execution is sharper, more useful, and noticeably more transparent.
Sign up for SNIPES Reserve HERE.

HERE’S HOW TO GET STARTED
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STEP ONE:
Download the SNIPES app HERE
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STEP TWO:
Sign in with your SNIPES account or create a new one.
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STEP THREE:
Head to the “Reserve” tab and create your Reserve profile to activate your card.
ADD TO YOUR DIGITAL WALLET:
Add the card to your mobile wallet for easy in-store checkout.
ENJOY INSTANT CREDIT:
Members get an instant $10 credit upon spending $75 or more.
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Unlock More Rewards as an adidas adiClub Member
A Deeper Dive Into SNIPES Reserve
Everything runs through the SNIPES app. Once you activate your digital wallet, every eligible purchase earns 3% cashback into your SNIPES wallet. You buy something, you get the reward exactly as stated.
Members can also preload funds through one-time deposits or recurring contributions. Prefunding earns 5% toward future SNIPES purchases, giving frequent shoppers a simple way to stack value while they save. If SNIPES is already your go-to shop, keeping your wallet loaded is an easy way to save on kicks you were always going to buy. Members can also receive wallet gifts and invite friends and family to send them one. Every gift earns a 5 percent bonus reward that goes straight into their balance. Reserve members even get a shareable link they can pass to their community so anyone in their circle can contribute.
Early access is another major benefit. Members can register their size in the app and enter exclusive drawings for high-heat drops. If selected, you’ll get a text with reservation instructions 48 hours before the public release. It’s a meaningful edge, especially with major end-of-year pairs like the “Bugs Bunny” 8s, “Wolf Grey” 5s, and more on the way.
Beyond exclusive access, Reserve also brings SNIPES regulars closer to the community. Members unlock benefits like priority invites to VIP events hosted by SNIPES Chief Creative Officer DJ Khaled, early looks at SNIPES-exclusive collections, access to global collaborations, and more.
Sign up for SNIPES Reserve HERE.
