April 30, 2014 BY Aaron Kr. / 39
Whether Michael is playing or not, his latest shoes will always come with lofty expectations, and his brand will never rest when it comes to aiming to create worthy contributions to the unrivaled Air Jordan legacy. Earlier this month, Jordan Brand unveiled the long-awaited 29th installment of the Air Jordan signature franchise, complete with a media event in NYC and a flurry of visuals and info regarding the latest addition to the family. Now that the dust has settled, we’ve all had our first impressions and some time to soak it all in, so we thought we’d circle back for a closer look at the Air Jordan XX9, its materials and technology, and the impact it will have on the market when it hits store shelves this Fall.
If you were expecting the Air Jordan XX9 to look like a pair of IIIs or XIs with your skinny jeans, you’re still not getting it. Jordan Brand has undying reverence for their heritage, but their past is the past and they’re looking to push the limits of what can be done in the realm of performance innovation today and beyond. Air Jordans have always been about making the pinnacle basketball shoe for the court, so let’s stop expecting them to go backwards and just enjoy the ride as they continue to make ambitious contributions to the on-court experience.