Q&A Are Jordans Worth It?

It all stems back to 1985, the very early beginnings of Jordan Brand before it became what we know of it today. In the past 35 years or so, the Jumpman has gradually become one of the largest, most recognizable imprints in the world, begetting fans for either Michael Jordan’s esteemed career or its large roster of notable releases. And while certainly composed of many, many expensive standouts, what you pay for the logo depends entirely on what you’re looking to pick up. Costs could be as little as $90 USD for a simple GR or as high as a couple thousand for very limited, very special collaborations.

That’s the name of the game these days: Collaborations. Though Jordan Brand has an on-going roster of GRs at the ready every month, most of the public directs their attention and their money to exclusive and hard to acquire collaborative releases. The Dior Jordan 1, for example, retailed for an insanely premium $2,000 USD price tag and it now goes for far more on the resell market, around $8,000+ depending on the size.

In terms of its profitability, the luxurious pair is definitely “Worth It,” but for its innate value, that depends entirely on your personal means and your willingness to pay. Offerings made in partnership with names the like Travis Scott, UNION LA, and Off-White are certainly more reasonable at what they charge (roughly $170 USD+ depending), but as they are just as sought after, it’s become extremely difficult — some would say impossible — to secure a pair without paying resale prices. But if you happen to take that rare W, then know you spent your money well as value will often begin to rise.

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That’s the name of the game these days: Collaborations.”