ON BLACK FRIDAYWE'RE GRATEFUL FORCLASSIC ADIDAS ICONS

Credited for ushering in the sneaker movement in high fashion, the ubiquitous (and affordable) Stan Smith continues to be at the forefront of the adidas Originals lifestyle sneaker movement. There was a time when not a single person with any style sense was sans Stan; now it’s time to reload this classic into your rotation.

With the vintage hoops aesthetic still going strong, the Forum continues to revel in what might be its most successful year post-origin. We’ve seen the mind-boggling and breathtaking collaborations hit store shelves, but sometimes keeping to the OG is the best choice.

Say it with us now: the adidas Superstar is the most recognizable sneaker on the planet. And whether you call them Superstars or Shelltoes, there’s no denying its place as one of the all-time game-changers when it comes to fashionable footwear.

Dare we say: the perfect tennis shoe? The Rod Laver may not get nearly as much of the limelight as its compatriots, but make no mistake – the Rod Laver is an icon. Available in the classic Fairway Green and in more lifestyle-focused builds in wool and suede, the Rod Laver is the perfect complement for any outfit assembled by menswear enthusiasts.

Born in the early 1990s, the adidas ZX series has served as the centerpiece for the brand’s storytelling-driven approach to its retro footwear. Models like the ZX8000 continue to be cherish by fans of the saga, while new-age creations like the ZX 1K BOOST offer the latests in the brand’s innovations with the ZX heritage in mind. Then there are the hybrids, like the ZX 10.000C, that continue the legacy.

Established in 2015, the adidas UltraBOOST continues its relevance and significance to the world of running-inspired lifestyle footwear. Ever-changing in its design, yet unyielding in its foundation, the UltraBOOST has been offered up in a variety of distinct iterations. From the latest 2021 model to the drastic reinterpretations in collaboration with Parley and Stella McCartney, the UltraBOOST spotlight continues to remain bright.