Although the top players in the sneaker space continue to innovate on their own, they keep tapping select collaborators to help revolutionize the market.
Over the past seven days, Nike, Jordan Brand, adidas and others have unveiled joint-efforts with the likes of Off-White, A Ma Maniére and the NCAA. Past headlining collaborations have helped usher in completely new designs, whereas the aforementioned ones simply breathe new life to existing styles like the Nike Air Ship, a silhouette that’s spent the better part of 37 years in the archives. In other cases, working together allows brands to treat fans to long overdue and wanted follow-ups. Case in point?: the next BAPE STA batch by Marvel and A BATHING APE. And in the case of adidas Yeezy, a long-term partnership can be a lifeline to another successful half-century.
For a look at all that and more, including all New Balance and Nike Dunk releases, check out our top headlines from August 13th to August 19th ahead.
A Ma Maniére Delivers The Nike Air Ship In “Game Royal”
Numbered to 2,000.
READ MORE: A Ma Maniere Air Ship
“Reverse Pandas” Lead This Week’s Nike Dunk Headlines
READ MORE: Nike Dunks
This Week In New Balance News
More patriotic styles.
READ MORE: YCMC New Balance 990v3
READ MORE: New Balance 2002R Mules
READ MORE: New Balance 990v3 Navy
READ MORE: New Balance 990v2 Made In USA
READ MORE: New Balance 990v2 Navy
adidas To Release A Full Batch Of NCAA Ultra Boost 1.0s
For the fans.
READ MORE: NCAA Ultraboosts
Tom Sachs’ General Purpose Shoe Appears In Brown
READ MORE: Brown Tom Sachs General Purpose Shoe