As the saying goes, April showers have brought about exciting developments in the sneaker world.

A PROMISE IS A PROMISE

Regardless of your opinion about Kanye West, the man has repeatedly delivered on his word. Since joining adidas in 2013, Mr. West has inched closer to a mission he embarked on before the world ever saw his first design under the Yeezy banner: one day, Yeezys would be for everyone. Although some of ‘ye’s Three Stripes-backed footwear continues to dabble in the exclusivity game (which West once explained was outside of his control), monumental strides toward accessibility have been taken over the last eight years. Production numbers have gotten better, at least for styles like the Yeezy 350 V2 “White” and Yeezy 500 “Utility Black,” but Yeezy has also made use of restocks to both funnel more product into the market and discourage ridiculously-high after-market pricing. The latest “retro” is set to arrive in August as none other than the Yeezy 700 “Wave Runner,” first seen in 2017. The “dad shoe” restocked in 2018 and 2019 as well, but its forthcoming reissue will surely be met by a brand new wave of consumers, as well as the lower $240 USD price tag introduced by the model’s “Sun” and “Bright Blue” colorways.

New Yeezys have undoubtedly helped the Three Stripes secure segments within any sneaker-related conversation over the last few years, but the German sportswear manufacturer has seemingly gotten a fire lit under it as it’s unveiled handfuls of impressive propositions in the first four months of 2021. The rise of adidas Originals silhouettes like the adidas Samba and adidas Forum can’t be denied, but new offerings like the UltraBOOST 6.0, Stan Smith Mylo and FUTURECRAFT Loop deserve their credit, especially in regards to the brand’s commitment to a more sustainable future.

HERE TO STAY

If you’ve payed the slightest attention to social media over the last year, it’s almost guaranteed that you’ve been exposed to the mainstream resurgence of the Nike Dunk. Although sentiments toward the silhouette are in constant flux depending on the colorway and person, it’s become evident that NIKE, Inc. has made room for Peter Moore’s design to have a permanent spot in its available roster. Women’s-exclusives, nods to the Los Angeles Lakers and collaborations with the likes of UNDERCOVER further encourage consumers (savvy and casual alike) to connect to the Dunk Low and Dunk High. And to think, this all started with Travis Scott experimenting with whether or not he could make the model hot again.

La Flame may have another Nike SB collaboration in the works, but the current focus of his joint-endeavors with NIKE, Inc. is the Nike Air Max 1. Teased on March 26th via the virtual Air Max Worldwide event, the latest “Cactus Jack” collaboration has recently been rumored to actually consist of five colorways – including “Dusty Sage” and “Saturn Gold” tones. Elsewhere under the Air Max umbrella, the brand’s plant dye-based collection added more styles ahead of its anticipated April 29th release date, while the Kobe 6 Protro “POP” emerged via official images.

‘LIGHTNING’ DOES STRIKE TWICE

The sneaker space’s favorite rumor since at least 2013 finally got some validity upon the Air Jordan 4 “Lightning” surfacing through official product shots.

Aleali May and A Ma Maniere revealed full details regarding their upcoming Air Jordan 1 Zoom CMFT “Califia” and Air Jordan 3 collaborations, respectively. Away from the Air Jordan line, Zion Williamson’s Jordan Zion 1 (formerly referred to as the Jordan Z Code) surfaced in a versatile black and white colorway.

For a look at all that and more, including the virtual Sneaker Con scheduled for late June, check out our top headlines from April 10th to April 16th here below.

Official Images Of The Air Jordan 4 “Lightning” Revealed
Finally.
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The Nike Dunk Low “Purple Pulse” Is Another Incredible Women’s Exclusive
Yet another spring-ready option.
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The adidas Yeezy Boost 700 “Wave Runner” Returns In August
Yeezy season is in full effect.
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Nike’s EMB Pack Honors LA Sports Teams
Best coast.
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adidas Unveils the UltraBOOST 6.0
Sustainable².
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Travis Scott Is Dropping Five Air Max 1 “Cactus Jack” Colorways In 2021
‘IT’S LIT’ (5x)
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Where To Buy The Towelie adidas Campus 80s
Don’t forget to enter raffles!
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More Additions To The Nike Plant Dye-Based Collection Revealed
A whole garden at this point.
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Another OG Colorway Of The Nike Kobe 6 Is Returning In Protro Form
So clean.
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Nike Refurbished Solves One Of The Brand’s Biggest Problems
This could turn out ugly.
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Sneaker Con Teams With NTWRK For First Ever Virtual Event
Modern problems require modern solutions.
READ MORE: Sneaker Con NTWRK