BEHIND CLOSED DOORS

While the general public will never know the true extent of what goes on behind the scenes of the sneaker industry, Kyrie Irving gave spectators a peek of the inner workings of the signature athlete-NIKE, Inc. relationship. Taking to an Instagram post delivering the first look at the Nike Kyrie 8, the Brooklyn Nets guard left a 50+ word response detailing his disapproval of the upcoming design. Flat-out calling the basketball sneaker “trash!,” Irving is the second high-profile person to clash with the Swoosh regarding the management of a sneaker release. Vanessa Bryant called out the brand earlier in the year for seemingly moving forward with the Nike Kobe series without her consent. Negative signature athlete sentiment towards certain sneaker designs isn’t new, but very rarely does the audience get a full display of resentment from individual to corporation. The future of the Nike Kyrie line is unsure, but what’s certain is that the world is paying attention.

Elsewhere under the NIKE, Inc. banner, Travis Scott and Hiroshi Fujiwara by way of his fragment design imprint stole headlines with their three-day Air Jordan 1 Low OG collaboration. Set to launch in August, the pair serves as the second style under what’ll surely be a historic partnership. Patta, UNDEFEATED, Off-White and A Ma Maniére also (unofficially) teased future collaborations, but they all took a back-seat to La Flame’s next swoosh-backed project.

IT’S BEEN A WHILE

Throughout the last seven days, the Nike Air Mowabb appeared in official images, suggesting a retro run has been prepped for the model’s 30th anniversary. Although the outdoors-inspired silhouette is set to return in its original “Birch” colorway, the pair has already received some criticism for not following a one-to-one build from 1991. Jeremy Scott unofficially shared a look at the first retro under his renewed partnership with the Three Stripes: the adidas Forum Wings 1.0 “Money” from 2013. However, the “blast-from-the-past” pair that unquestionably stole the show was the Air Jordan 11 “Cool Grey”. Last seen in 2010, the retro was initially believed to be scheduled for 2020 as part of the silhouette’s 25th anniversary. Now at the end of July, in-hand images of the shoes and trusted sources point to the non-original take on Michael Jordan’s 11th signature sneaker launching on December 11th.

YEEZY DAY 2021 was all-but-confirmed by none other than YEEZY MAFIA. Along with news of the anticipated August 2nd “holiday,” previously-seen and new YEEZYs surfaced, confirming Kanye West is juggling music, clothes and footwear along with what’s surely dozens of other things. The celebratory event isn’t new, but it hasn’t been established in the same way that Nike’s Air Max Day has, for example. Nevertheless, the day is anticipated to introduce new models while focusing on handfuls of restocks.

For a look at all that and more, including the latest from New Balance, check out our top headlines from July 24th to July 30th ahead.

Kyrie Irving Calls The Nike Kyrie 8 “Trash”
Could this be the beginning of the end?
READ MORE: Kyrie 8 Trash

The fragment design x Travis Scott Collaboration Dominates The Headlines
Understandably so.
READ MORE: fragment Travis Scott Jordan 1 Low
READ MORE: fragment Travis Scott Jordan 1 Sample

YEEZY DAY 2021 Expected On August 2nd
Let’s hope this doesn’t get delayed like “DONDA.”
READ MORE: YEEZY DAY 2021
READ MORE: YEEZY 700 V2 Mauve
READ MORE: YEEZY 700 Dark Glow
READ MORE: YEEZY 350 MX Rock
READ MORE: YEEZY FOAM RUNNER MX Cream Clay

Off-White x Nike Blazer Low Features A Reworked Sole
Virgil got the Blazer going nuts.
READ MORE: Off-White Nike Blazer Low

A Ma Maniére Has Another Air Jordan Collaboration Coming in 2021
Another banger.
READ MORE: A Ma Maniere Jordan 1
READ MORE: Jordan 6 Dongdan
READ MORE: Jordan 3 Pine Green
READ MORE: Jordan 11 Cool Grey 2021
READ MORE: Jordan 1 Low SNKRS Day
READ MORE: Jordan 36 White Gold
READ MORE: Jordan 1 Mid Black Red Grey
READ MORE: Kids Jordan 1 Low Utility

Nike Transforms The Dunk Exclusively For Women
Bold.
READ MORE: Nike Dunk Rebel
READ MORE: Nike Dunk Low Scrap Safari
READ MORE: Nike Dunk High Acid Wash Red
READ MORE: Grey Nike Dunk High Acid Wash

Undefeated’s Next Nike “Dunk vs. AF-1” Expected On August 6th
Dubbed the “5 On It” capsule.
READ MORE: Undefeated 5 On It

This Week In adidas Collaborations
The Three Stripes taps its extended family.
READ MORE: In Search Of adidas NMD
READ MORE: UltraBOOST DNA Web
READ MORE: Navy IVY PARK UltraBOOST
READ MORE: Jeremy Scott Money Wings 1.0

The Nike Air Mowabb Is Back For Its 30th Anniversary
Not one-to-one, but better than nothing.
READ MORE: Birch Nike Mowabb
READ MORE: Gravity Purple Nike Mowabb

First Look At The Patta x Nike Air Max 1 “Aqua Noise”
We’re trying to get behind the new mudguard.
READ MORE: Aqua Patta Air Max 1

Nike Go Flyease Set To Drop In More Colorways
Hopefully they’re more widely available this time around.
READ MORE: Nike Go FlyEase Red

This Week In New Balance Releases
The Boston-based brand can’t miss.
READ MORE: New Balance XC-72 Multicolor
READ MORE: Todd Snyder New Balance Farmer’s Market
READ MORE: New Balance 327 Bandier
READ MORE: New Balance 57/40 Paint Splatter