SWOOSH & CO.
Although Lebron James has recently been in headlines over his rating in NBA2K22 and ranking in the league, “the kid from Akron” made noise in the sneaker world when he wore an all-black pair of the Nike LeBron 19 to practice. Elsewhere, the Swoosh took over social media when news emerged that the mythical Hello Kitty x Nike Air Presto would return, in addition to confirmation that the “Supreme”-branded Nike Air Force 1 “Flax” would launch as part of the Fall/Winter 2021 collection. Nike SB and sacai also assisted in the North American brand dominating headlines, with the latter tapping an all-star roster of Japanese players for seven Nike LDWaffle collaborations.
As has become customary, various silhouettes under the Air Jordan banner appeared in completely new and retro styles. Yet, the Air Jordan 36‘s unveiling set itself apart, serving a reminder that Michael Jordan’s signature sneaker line is basketball-focused. The “G.O.A.T.’s” son, Marcus Jordan, snuck into the news this week when he quoted Drake’s “Emotionless” on Instagram (because he doesn’t “run to the blogs) to tease the grand re-opening of Trophy Room and a new Air Jordan collaboration to commemorate the moment. Unsurprisingly, much of the internet’s immediate reaction was sour, expressing a lack of trust due to the backdoor speculation that shrouded @heirmj523’s last Air Jordan 1.
FROM GERMANY, WITH LOVE
The Three Stripes has been a fixture in athletic products for over 70 years. And while it consistently pays homage to its past via the adidas Originals imprint, the company is constantly thinking of the future. For this (and other) reason, it gave Kanye West the tools to build YEEZY, which has become a $1+ billion operation. In the realm of sports, however, the European institution has brought promising young talent the likes of Patrick Mahomes II, who’s recently become the brand’s newest member to receive a signature shoe. Kerwin Frost, while not competition in any professional tests of strength and athletic skill, has carved out a space for himself within youth culture. As such, he’s bringing his eccentric outlook to the adidas Superstar.
Away from the German sportswear behemoth, New Balance and AAPE teased a trio of the 703 model. While the New Balance 550 continues to be a darling for the brand, it’s possible that a high-profile collaboration with the Japanese brand may be just what the much more obscure sneaker needs in order to win audiences over. Time will tell, though.
For a look at all that and more, check out our top headlines from August 14th to August 20th ahead.
LeBron James Debuts The Nike LeBron 19 In Black
All hail the king.
READ MORE: Black LeBron 19
This Week In Air Jordan 1s
36 years later.
READ MORE: Jordan 1 Zoom CMFT Bred
READ MORE: Jordan 1 Zoom CMFT Grey Blue
READ MORE: Jordan 1 Low Mocha
READ MORE: Jordan 1 Prototype
READ MORE: Jordan 1 Mid Brown
READ MORE: Jordan 1 Mid Grey Green
Nike SB To Launch An “Unbleached Pack” Of Dunks In September
READ MORE: Purple Unbleached Nike SB Dunk
READ MORE: Team Red Dunk Low
READ MORE: Social Status Free Lunch Dunks
READ MORE: Golden Orange Dunk Low
READ MORE: Official Basketball Merch Dunks
READ MORE: Toasty Dunk High
First Look At The adidas YEEZY BOOST 700 “Fadazu”
YZY SZN continues.
READ MORE: YEEZY Fadazu
A Full Wave Of sacai x Nike LDWaffle Collaborations Are Coming
A roster of heavy-hitters.
READ MORE: sacai LDWaffle Collabs
Pat Mahomes Gets His Own adidas Signature Shoe
Another accomplishment for the 25-year-old.
READ MORE: Pat Mahomes adidas
READ MORE: Black Superstar SUPEREARTH
READ MORE: blue Humanrace Sichona
READ MORE: Kerwin Frost Superstar
Hello Kitty x Nike Air Prestos Are Coming Back
ヽ( ´ ∇ ｀ )ノ
READ MORE: Hello Kitty Nike Presto
Nike’s Indigo-Dyed ISPA Drifter Is A Japan-Exclusive
READ MORE: Indigo Nike ISPA Drifter
Rick Owens And Converse Transform The Weapon Into The TURBOWPN
READ MORE: Converse TURBOWPN